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Fashion Retail

01
Dec

From Gut Feel to Customer Logic: Using Decision Trees to Fix Fashion Assortments

If customer review says ‘didn’t find what I wanted’, the problem isn’t just buying or planning. It’s that your whole business is organised around your org chart, while your customer is shopping from a decision tree in their head that you’ve never drawn.”
9 min read
23
Nov

The 3.7% Growth Lever Hiding in Your Store Timetable

Most fashion retailers talk about growth in terms of new stores, new categories, or price increases. There is another lever, already sitting in your data. You can unlock a few percentage points of growth without spending heavily on capex.
7 min read
19
Nov

Running Operations Like Zara: A Practical Roadmap for Pakistani Fashion Retailers

You will not become Zara in 12 or even 24 months. But you can: Raise your full‑price sell‑through. Reduce dead stock. Increase visits per customer. Learn much faster from every collection you launch.
14 min read
13
Nov

Rebuilding Head Office Operations Around Stores

(and cut issue resolution from 22 days to 3) A practical playbook for CEOs who want Head Office to truly serve the stores.
7 min read
05
Nov

The Third Growth Lever: How Basket Analytics Unlocked a 4B Cross-Selling Opportunity

How applied data transformation moves from dashboards to P&L: by revealing a new lever, quantifying it, and then rewriting how the business plans, sells, and measures every day.
5 min read
16
Dec

Customer Centric data transformation: Improving size availability at stores leads to 25% additional sales.

Principles for Value-Driven and Customer-Centric Transformation: Every unsold product due to size unavailability is a missed opportunity and a direct hit on your bottom line.
5 min read